Attivio Showcases Active Intelligence Engine at Informatica World 2014

Attivio's Big Content platform delivers business impact in days and weeks rather than years, bringing the power of data directly to customers through high-value analytic insight.

Attivio, creator of the award-winning Active Intelligence Engine (AIE®) and the industry's leading Big Content platform is exhibiting at Informatica World 2014, the premier data management event for developers, data scientists, executives and partners. The conference, now in its 14th year, began yesterday at the Cosmopolitan Hotel in Las Vegas, Nevada. This year's conference theme is "The Power of Data."

Attivio believes providing real results to its clients in days and weeks versus years is the key to unlocking data's greatest potential. Companies that make critical business decisions based on stale and siloed information are at serious disadvantage. It shouldn't take software three years to deliver business impact. It's a complete 180 for the software industry and technology deployments.

"We're changing the way enterprises think about their information sources and how they integrate Big Content," said Sid Probstein, Attivio's CTO. "The majority of information produced today is human-created such as emails, documents, CRM case notes and social media. Our patented technology delivers rich analytic insight from unifying these sources rather than analyzing structured data and unstructured content separately."

Rik Tamm-Daniels, Attivio's VP of Technology, will join Informatica executive vice president and chief marketing officer, Marge Breya, for an AIE demonstration during her keynote address on Wednesday.

"Attivio complements the Informatica Intelligent Data Platform by allowing customers to capture the insight and sentiment hidden within unstructured content inside Cloud and on-premise applications to deliver the richest view of customers, products and beyond," said Breya. "There is rich insight hidden within the status comments of an opportunity in Sales Cloud, or within the customer comments section in Service Cloud. Extracting that sentiment can help provide a more complete view of the opportunity or issue complementing the 360-degree view of the customer, product or supplier offered by Informatica MDM."

"Our relationship with Informatica puts the benefits of Big Content center stage – moving from simple mash-ups to true analytics. It empowers companies to finally bring Big Content to the data virtualization world," added Probstein.

Attivio's AIE integrates seamlessly with Informatica to deliver new insights by combining quantitative structured data with qualitative unstructured content. AIE features a complete content extraction and transformation framework with a full suite of text analytics in more than 40 languages accessible via SQL and Search.

For a full demo, visit Attivio at Booth #57 at Informatica World. Booth visitors will receive an exclusive AIE trial and be entered to win a Jawbone at the event.