Attivio Earns Patent for Entity-level Sentiment Analysis

Technology Provides Attivio Customers with Granular Understanding of Sentiment in Data and Text

NEWTON, Mass., November 15, 2016 – Attivio, the Data Dexterity Company™, secured a patent that enables sentiment analysis to be done at a more granular level by breaking down full documents into individual entities and then applying positive or negative emotions to the component parts. This is Attivio’s eighth patent.

US patent #9436674 B2, titled, “Signal processing approach to sentiment analysis for entities in documents,” builds on a previous patent first issued in 2010 and allows for specific terms to map to positive or negative statements, thereby giving Attivio users both a micro and macro sentiment analysis of their information.

“By going deeper than document-level sentiment analysis, our customers gain greater insight into their own data and text, especially when working in customer service or customer 360 solutions, or risk analysis with e-communications monitoring,” said Will Johnson, Attivio CTO and Co-Founder. “In today’s business world, having a just basic understanding of whether something like a customer email conveys a positive or negative sentiment isn’t sufficient; you need to understand, very specifically, what the customer found positive and what they found negative to ensure the best customer experience possible.”

Attivio identifies specific entities as well as positive and negative statements. The solution recognizes how positive or negative statements relate to specific terms or concepts.

Continued Johnson: “If a customer references a product in an email and says that they like feature A but hate feature B, a document-level sentiment model would return a neutral rating. However, the Attivio model will return specific information about the customer’s preferences at a feature level. When compiled with feedback across hundreds or thousands of users, this becomes a very powerful business tool.”

Sentiment analysis is available in all Attivio solutions.

 

About Attivio

Attivio, the Data Dexterity Company, provides software that empowers its customers to get their hands on the right data and to work with it to quickly get it to the point of informing decisions.  Attivio releases the untapped value within enterprise information ecosystems. Many of the world's leading brands rely on Attivio to gain immediate visibility into all of their information, not just the data sitting in known databases. Attivio’s data obsession means that customers don't just manage their data; they achieve true Data Dexterity to crush deadlines, transform productivity, achieve global impact, and act with certainty. For more information, please visit www.attivio.com

 

Media Contact

Jane Zupan
pr@attivio.com