Structure Your Unstructured Content
Turn Text-Based Content into a Strategic Asset for BI Analysis
A business intelligence program that doesn't include unstructured content — the emails, social posts, log files, reports, and other text-based documents — is operating on incomplete information. That can lead to gaps in analysis.
Content analytic techniques derive meaning from unstructured content — structuring the unstructured, so it can be provisioned for business intelligence tools, just like data.
Companies that compete on analytics have to look beyond structured data with their BI initiatives. They need to do with content what they already do with data — detect trends and patterns to find meaning.
Download the 5-Minute Guide to Unstructured Content to find out how to turn content into a strategic enterprise asset.