The concept of Garbage In, Garbage Out (GIGO) is almost as old as computing itself. Its origins have been traced back to the 1950s and basically means that if you start with bad information, you get faulty results. It’s a pretty simple concept that remains at the core of computing.
We’re delighted to announce today that we’ve formed a partnership with MC+A, a Chicago-based search technology innovator and systems integrator.
Not only will MC+A act as a reseller of the Attivio platform, they will assist companies in upgrading from legacy search applications, such as Google Search Appliance (GSA). MC+A’s connector bridge solution simplifies the transition to Attivio’s modern, machine-learning-based platform.
Even as the press is filled with stories of artificial intelligence and cognitive technologies, the market isn’t entirely sure what to make of these advances. As with any emerging technology, the question arises of whether it’s all hype or if it’s truly transformative.
We used to think of knowledge workers as a few librarian-like employees responsible for managing all kinds of information. But information has become like currency: the more you have, the more you can do with it. And that means everyone has the potential to leverage information to perform their jobs better and increase the quality – and speed - of their decisions.
At the 2107 Sohn Conference, Social Capital CEO and founder Chamath Palihapitiya declared, “Watson is a joke, just to be completely honest.” Of course, this quote got a lot of play. But another quote from the same interview is actually more revealing about why so many cognitive computing initiatives eventually circle the drain — and why they take so many resources with them.
The ability to search for information and find what you need is a critical knowledge management capability for any enterprise. But too often, search is limited to a quick keyword search and a set of links that leave you trying to figure out what you need.
Replacing an enterprise search technology, regardless of what it is, can disrupt an organization’s normal operations. Even if employees are dissatisfied — complaining every other day to IT about how slow it is or user unfriendly — the old system is familiar, and change can be difficult.
AI-powered search is delivering results for those using it, but we’re still just at the start of benefits the technology is truly capable of delivering. What’s more, companies that adopt early have a chance to run far out ahead by transforming themselves through innovation driven by artificial intelligence.