Hurricane Harvey hit Houston hard. Harder than many expected, including a number of the oil and gas companies located in the area. Some evacuated early and had no idea when they would reopen for business.
“How soon they reopen depends on the severity of flooding and the resumption of power to the areas. Experts say it's still too early to say, with the storm still moving through the region. But they believe gas prices will increase 5 cents, to 25 cents per gallon.” (CNBC.com)
Attivio 5.5—the latest release of our market leading Cognitive Search and Insight Platform—has a lot going for it. If you just want a quick summary of all its new features, the launch press release is a good place to start.
But I’m going to focus on one—the platform’s use of machine learning to improve relevancy. After all, relevancy is the heart of cognitive search.
Some days, it seems that new machine learningapplications are popping up everywhere you look in the news. In this author’s opinion, the search market seems to have anointed machine learning as the new hotness. This is a fascinating realization, because anyone who has spent more than a couple years deploying search in the enterprise knows that machine learning has been used and applied in exciting and unique ways for years and years.
In my experience, clients tend to conflate what machine learning means when it comes to Enterprise Search. Of course, it’s not their fault – machine learning is everywhere you look! But when Attivio says machine learning, we mean two things:
Sir Arthur Conan Doyle’s 1886 fictional “consulting detective,” Sherlock Holmes, was a great mind renowned for his highly advanced powers of observation and reasoning. He was often assisted by Dr Watson, who was unfailingly loyal, if noticeably less bright. At the end of each thrilling tale starring the duo, the anxious reader would always be delighted to hear Sherlock announce that he had solved the latest mind-bending riddle, inevitably characterizing the solution to his trusty helper as, “Elementary, my dear Watson!”
Search engines index millions of pieces of information, structured and unstructured. But simply indexing information isn’t enough to give a user the results they need when they perform a search.
The Need for Relevancy
The goal of relevancy tuning is to help a user get the best results for a given query they are trying to run. Relevance is telling the search engine how to best sort the information in its index to ensure search results match search queries as closely as possible. It’s the process of bringing the most relevant information to the top of the result list.
Recent research shows that over 66% of employees are dependent on search in their daily work. But there’s a problem. Forty-one percent are frustrated with their existing search application.
Many enterprise search platforms offer task-based search, providing a simple search, analyze, decide and start over approach that provides no context between searches by an individual. Attivio provides a different approach. Attivio Cognitive Search and Insights takes search beyond purely indexing data by incorporating innovative technologies such as machine learning, natural language processing, and content analytics to derive better insights and knowledge.