Some days, it seems that new machine learningapplications are popping up everywhere you look in the news. In this author’s opinion, the search market seems to have anointed machine learning as the new hotness. This is a fascinating realization, because anyone who has spent more than a couple years deploying search in the enterprise knows that machine learning has been used and applied in exciting and unique ways for years and years.
Sir Arthur Conan Doyle’s 1886 fictional “consulting detective,” Sherlock Holmes, was a great mind renowned for his highly advanced powers of observation and reasoning. He was often assisted by Dr Watson, who was unfailingly loyal, if noticeably less bright. At the end of each thrilling tale starring the duo, the anxious reader would always be delighted to hear Sherlock announce that he had solved the latest mind-bending riddle, inevitably characterizing the solution to his trusty helper as, “Elementary, my dear Watson!”
Search engines index millions of pieces of information, structured and unstructured. But simply indexing information isn’t enough to give a user the results they need when they perform a search.
The Need for Relevancy
The goal of relevancy tuning is to help a user get the best results for a given query they are trying to run. Relevance is telling the search engine how to best sort the information in its index to ensure search results match search queries as closely as possible. It’s the process of bringing the most relevant information to the top of the result list.