Tags: Life Sciences

Cognitive Search: Raise Your Marketing IQ with Customer 360

In earlier blogs about the value of cognitive search for life sciences companies, we’ve focused on the role it can play in accelerating drug discovery and finding new therapeutic uses for drugs that have received FDA approval. The search technologies that help achieve those goals can also make life sciences sales and marketing smarter and more effective.

Cognitive Search for Life Sciences

Cognitive Search Powers Customer 360

A 360-degree view of the customer is something every company — life science or otherwise — aspires to yet few can achieve. The challenges to Customer 360 that life sciences companies face are similar in nature and scope to those of any large enterprise. 

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Harness the Potential of AI for Therapeutic Innovation in Life Sciences

As we’ve explained in many blogs and 5-minute guides, a cognitive search platform should combine AI technologies such as natural language processing, machine learning, and knowledge graphing to deliver a contextualized search and discovery experience without compromising security. Those technologies can turn ordinary search into something much more powerful and transformative for any organization. But in the hands of life sciences companies, it can help deliver drugs and other therapies that lessen suffering and save lives.

AI-powered search for drug innovation

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Cognitive Search Supports Life Sciences Innovation

When life sciences companies develop new drug therapies or biomedical interventions, what typically attracts the most attention is news about the success or failure of clinical trials. But a lot of work goes on behind the scenes before these efforts ever reach the clinical trial stage. In fact, as life sciences companies decide what promising therapies should receive development resources, it’s often rigorous fact finding and research that determines a go or no-go decision.

Cognitive Search for Life Sciences 

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