In the rush to keep up with customer demands, organizations are launching digital transformation initiatives without considering the effect these plans will have on employee productivity.
Why would strategies that improve customer experiences have a negative effect on employees? Because more often than not, they contribute to the growing silos of information spread across the organization. The very information that employees need to perform their jobs.
The Digital Workplace Faces Many Challenges
For an organization to be successful, real transformation must happen internally as well as externally. When it doesn’t the challenges employees face can feel insurmountable:
Looking for a search solution that could power their e-commerce, Intranet, and CRM experiences, National Instruments wanted to optimize the online shopping experience and foster collaboration and engagement across the workforce.
National Instruments is among the innovators that put search at the core of its systems, including digital commerce, the website, intranets, and CRM.
Search at the Core of UX
Site search needs to offer capabilities that continually improve the relevancy of answers to search queries. It needs to consider language on global websites, and it must be personalized as much as possible to the visitor requesting the information.
