My last post on cognitive computing was a backgrounder, and it stated the importance of search to any cognitive computing initiative. So, how does cognitive computing powered by search lead to digital transformation? In fact, just what is digital transformation?
It is, no doubt, an overused phrase. But it captures something very real that’s occurring not only in business but across society at large. An article in i-SCOOP frames digital transformation as the ways in which a mix of digital technologies accelerate change in business and organizational activities, processes, competencies and models.
What exactly is cognitive computing? Well, if you ask 10 academics or scientists, you’re likely to get 10 different answers. Look it up on Wikipedia. You’ll see that in the academic and scientific community, there is no agreed upon definition. It’s just marketing jargon. Ouch.
On the commercial side though, we may not have a precise definition for cognitive computing, but we’re very aware of its potential to help our businesses.
Cognitive computing and AI have increased the tools in our toolbox. Machine learning, deep learning, neural nets, natural language processing. These technologies are the foundation on which companies are building new capabilities that affect top-line revenue and bottom-line profitability.