If you Google “OEM: build versus buy,” you’ll get nearly a million results. It almost doesn’t matter what area of technology you pick, at some point there’s going to be a build versus buy bridge to cross.
For example, let’s take embedded analytics. That’s a hot topic right now among bloggers and industry analysts. ISVs that build line-of-business applications see embedded analytics as a way to differentiate their products. And, since they’re software companies, they could develop and embed the analytics themselves, right? Yes, they could.
Attivio joined forces with our partner Persistent Systems to build an app that provides a 360° view of the customer on the Salesforce Service Cloud. Engage 360 unifies information from across distributed data sources, such as similar cases, prior solutions, and internal knowledge bases.
In the mid twentieth century, author (and librarian) Jorge Luis Borge published a short story called The Library of Babel. The story describes a huge library of many hexagonal rooms, each of which is filled with books. The problem was the books seemed to be nothing but pages of random characters. Readers could make no sense of it.
Many large organizations find themselves in a similar predicament with their digital archives. They have plenty of valuable information. But how to unlock its meaning, relevance, and insight?
As I’ve mentioned in prior blogs, the biggest use cases we see in Hadoop these days come from the risk and compliance functions of large banks. Initially, many banks and other financial services institutions (FSIs) adopted Hadoop out of sheer necessity despite its early immaturity on the governance front.
The scope and scale of today’s enterprise challenges are unprecedented in terms of their complexity. Vast volumes of information are scattered across the ecosystem and around the globe, and enterprises often are expected to dynamically retrieve precisely the right data set on a moment’s notice to win a customer’s loyalty. If not, other vendors eagerly await to win that customer’s lifetime business. Every transaction is a lifetime transaction.
If Aesop is right and we are known by the company we keep, Attivio’s success is a direct result of our associations with our top-notch channel partners. One of our longstanding resellers is Cadeon, an IT services and solutions provider based in Alberta, Canada. We recently checked in with Cadeon CEO Phil Unger about his ongoing work with Attivio.
Attivio: Tell us about your experience as an Attivio reseller.
Can you imagine Thanksgiving dinner without the mandatory element of sweet potatoes? To Attivio, partners are the sweet potatoes of our go-to-market strategy. In the past year, channel revenues made up nearly 50% of the company’s new sales. So maybe partners are the sweet potatoes, the stuffing, the green bean casserole, and the cranberry sauce.
It's pretty obvious to anyone who follows analytics and Big Data that an end-to-end solution for the Big Data stack will require best-of-breed technologies from multiple vendors. No single vendor can develop all the technology pieces on its own. New applications and data processing frameworks emerge and change much too quickly. As enterprises strive to create a modern and flexible hybrid data infrastructure, they look for technologies that are easy to embed and extend.