Text Analytics in Cognitive Solutions

A recent study by IDC, Data Age 2025: The Evolution of Data to Life-Critical, projects that the amount of data subject to analysis will grow by a factor of 50 between now and 2025. Further, the amount of analyzed data affected by cognitive systems will grow by a factor of 100 to 1.4ZB (zettabytes).

For organizations of all sizes, cognitive systems will continue to expand their involvement in our daily business and personal lives. These systems rely heavily on machine learning, natural language processing, and text analytics.

Text Analytics Expands the Intelligence of Cognitive Systems

Cognitive systems use structured data and unstructured information — predominantly text — to enable solutions in preventive maintenance, intranet search and knowledge management, customer and self-service support, communication monitoring, know your customer (KYC), and anti-money laundering (AML).

Just like master data management (MDM) helps synchronize the “nouns” of a business such as employees, vendors, and products, etc., cognitive systems attempt to answer the what, when, why, where, and how of operations. And the insights revealed from unstructured information via text analytics often make a major contribution to the most vexing of those questions: why.

Tools of the Trade

The text analytics techniques Attivio uses in its cognitive search platform are constantly evolving as academic research contributes to the field. And Attivio has several patents for proprietary techniques. For example, in its toolbox for sentiment analysis is a patented signal processing technology. This technology can apply sentiment analysis to entities in documents and allows for terms to map to individual positive or negative statements, which gives users a micro and macro sentiment analysis of their information. By going deeper than document-level analysis, users gain greater insight into their text data. For example, with an email this approach to sentiment analysis can find exactly what the writer found positive and negative — in addition to giving the entire email a sentiment rating.

Text analytics is really at the core of cognitive solutions that provide contextual insight for enterprise decision-makers and knowledge workers. To learn more about how text analytics contributes to Attivio’s Cognitive Search Platform, download our 5-Minute Guide or register for our 8/3 webinar, The Key Text Analytics Capabilities in Cognitive Search.