Cognitive Search and Insight on CMS Connected
A full 40% of search applications search only unstructured information when gathering data for business intelligence. Do you trust that you’re getting complete and accurate answers to your search inquiries?
Join Attivio in a special episode of CMS Connected filmed onboard the Liberty fleet of classic ships in the Boston Harbor. CMS Connected hosts Tyler Pyburn and Scott Liewehr interview Attivio Chief Marketing Officer, Lou Jordano, about how Cognitive Search and Insight technology can provide organizations with that accurate visibility they crave, giving them a competitive edge and arming them with the information they need to succeed.
The episode features an in-depth discussion about the convergence of the Enterprise Search, Big Data, Business Intelligence (BI) markets, the increasing importance of natural language processing and machine learning capabilities, and how the modern search experience should provide answers, not just results.
“We’ve seen a pattern of customers who need to not only find information, but they need to find data—which are basically flip sides of the same challenge,” explains Jordano. “We’ve focused our efforts on finding and unifying both structured data and unstructured content…there’s a lot of potential to combining both,” he adds.
When all types and sources of information are used in cognitive search applications, a full 360-degree view of the topic becomes instantly available. For example, a complete view of the customer involves text-based content, such as product reviews, online chat conversations, and social posts combined with structured CRM data to paint a holistic picture. This drives better, more confident decision making.