Become a Critical Component of the Attivio Partner Ecosystem

Can you imagine Thanksgiving dinner without the mandatory element of sweet potatoes? To Attivio, partners are the sweet potatoes of our go-to-market strategy.  In the past year, channel revenues made up nearly 50% of the company’s new sales. So maybe partners are the sweet potatoes, the stuffing, the green bean casserole, and the cranberry sauce.

Attivio Partnership Opportunities

Attivio is structured to fully support partner initiatives. We recognize that subject matter expertise is critical for the development and implementation of analytic-driven technology like Attivio’s Modern Data Architecture, Cognitive Search and Insight, and Governance, Risk, and Compliance solutions. Attivio’s partners leverage their areas of subject matter expertise and develop business outcome-focused solutions that utilize Attivio’s software. Our mutual customers benefit from this combination of technology and domain expertise. It’s a win-win-win for partners, customers, and Attivio.

We offer four partnership categories with corresponding levels of support, resources, and commitment: Resellers, Consulting Services Partners, Technology Partners, and OEMs. Or, to beat an analogy nearly to death, we have different flavors of pie to reward your critical contributions.


As a reseller, you sell, design and deploy Attivio-based big data and analytics solutions. Your team is made up of architects and engineers trained to implement Attivio products and solutions for your clients.

Resellers have great cross sell and upsell opportunities, with competitive margin, deal registration and joint lead generation. You’ll have access to a range of sales and marketing material, in addition to technical training through Attivio University Online courseware training.

Consulting Services Partners

Rapid time to value on big data projects can be a major differentiator. By combining your technical expertise in big data, business intelligence, data integration, and enterprise information management with Attivio’s products and solutions, you provide your customers with immediate visibility into all their data.

As an Attivio Consulting Services Partner you can register your deals and earn referral fees. Access to the Partner Portal provides sales and marketing materials and joint marketing activities help you market your expertise in Big Data and Attivio technologies. Consulting Partners also have access to Attivio University online courseware training.

Technology Partners

Our Technology Partners develop and sell products that complement Attivio’s offerings. We partner with some of the largest, fast-growing technology vendors in the big data market. Together we collaborate on mutual customer opportunities and support clients and partners as they implement joint solutions.

Attivio works alongside our Technology Partners to create a business plan that will drive joint revenue. Technology Partners have access to joint marketing activities such as advertising, tradeshows and webcast. You also have the opportunity to participate in joint customer or prospect executive briefings. Technology Partners also receive full access to Attivio University online courseware training.


The build vs. buy debate is ongoing, but one thing we know for sure is that when our OEM partners embed the Attivio platform into their Big Data applications, product development and time-to-market are greatly accelerated. With a proven track record as an OEM provider, we understand that enablement and support are keys to a successful partnership.

As an OEM Partner, you receive a dedicated engineering resource and partner manager. You’ll participate in joint marketing activities and have access to Attivio University for technical training.

To learn more about Attivio partner opportunities and to get my sweet potato casserole recipe, contact

Gartner Magic Quadrant for Insight Engines 2019
Attivio was recognized for our completeness in vision and ability to execute.