Category: Unified Digital Workplace

The Role of AI in B2B Sales Success

A lot of the big, flashy work in Artificial Intelligence (AI) happens in the B2C world. You can’t go a few hours without reading another story of how AI is working on huge problems with huge datasets. 

But in a recent article in Harvard Business Review, authors Thomas Davenport and Stephan Kudyba point to the role that artificial intelligence tools can play in B2B success. 

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Use Cognitive Search to Power Your Research Portal

We used to think of knowledge workers as a few librarian-like employees responsible for managing all kinds of information. But information has become like currency: the more you have, the more you can do with it. And that means everyone has the potential to leverage information to perform their jobs better and increase the quality – and speed - of their decisions.

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Transform Search with a Knowledge Graph

The ability to search for information and find what you need is a critical knowledge management capability for any enterprise. But too often, search is limited to a quick keyword search and a set of links that leave you trying to figure out what you need. 

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Transforming the Digital Workplace with Cognitive Search

In the rush to keep up with customer demands, organizations are launching digital transformation initiatives without considering the effect these plans will have on employee productivity.

Why would strategies that improve customer experiences have a negative effect on employees? Because more often than not, they contribute to the growing silos of information spread across the organization. The very information that employees need to perform their jobs.

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Connecting People and Information: The National Instruments Story

Looking for a search solution that could power their e-commerce, Intranet, and CRM experiences, National Instruments wanted to optimize the online shopping experience and foster collaboration and engagement across the workforce.

National Instruments is among the innovators that put search at the core of its systems, including digital commerce, the website, intranets, and CRM.

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AI-Powered Search for the Unified Digital Workplace

We’ve been posting lately about all the ways cognitive search can help make your business more successful and its employees more productive. The working definition we use for cognitive search is: “Cognitive search allows people to find hidden knowledge.”

Now, “hidden” can mean you don’t know where something is, but it can also mean that it’s not accessible. You know where a certain piece of knowledge is, but you can’t get to it because it’s in a place you can’t connect to. Or you can only connect to it when you’re in the office — not when you’re working from home or on the road.

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3 Questions for Matt Maccaux of Dell EMC

Matt Maccaux leads Dell EMC’s global Big Data Practice and he’s one of the featured speakers in our upcoming 2/22 webinar, Building a Modern Data Architecture.

We recently caught up with Matt and asked him 3 questions about his work in Big Data Services.

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What’s Next After Self-Service Analytics?

Accelerate Data Preparation for Agile AnalyticsOver at least the last decade, we’ve seen a steady rise in the demand for self-service BI and analytical tools.

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3 Questions for Mike Moreno of Cloudera

Mike Moreno is the Sr. Partner Marketing Manager at Cloudera, and he’s one of the featured speakers in our upcoming 1/31 webinar with Forrester Vice President and Principal Analyst, Brian Hopkins.

We recently had a chance to catch up with him and get his take on the latest trends & happenings in Big Data & Hadoop.

Attivio: What challenges are you seeing among Cloudera clients?

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What is the Point of a Modern Data Architecture?

Good question. What is the point? The point is to create measurable business value from enterprise data. Of course, before measurable business value comes insight. The Modern Data Architecture (MDA) recognizes that insight can lie hidden in data of all types—structured or unstructured, messy or modeled, historical or realtime.

 

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