Category: Cognitive Search & Insight

The Role of AI in B2B Sales Success

A lot of the big, flashy work in Artificial Intelligence (AI) happens in the B2C world. You can’t go a few hours without reading another story of how AI is working on huge problems with huge datasets. 

But in a recent article in Harvard Business Review, authors Thomas Davenport and Stephan Kudyba point to the role that artificial intelligence tools can play in B2B success. 

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Proper Training: Why Machine Learning Still Needs Human Education

The concept of Garbage In, Garbage Out (GIGO) is almost as old as computing itself. Its origins have been traced back to the 1950s and basically means that if you start with bad information, you get faulty results. It’s a pretty simple concept that remains at the core of computing.  

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Webinar Recap: New Modules in the Attivio Platform

In case you missed it, here’s a recap of last week’s webinar, New Modules in the Attivio Platform, presented by Attivio’s Director of Solution Architecture, Brian Flynn.

During the session, Brian reviewed two new modules that are included in the Attivio platform:  Query Frames and the Search UI Toolkit, or “SUIT” for short. 

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Cognitive Technologies Live up to the Hype and Bigger Gains Lie Ahead

Even as the press is filled with stories of artificial intelligence and cognitive technologies, the market isn’t entirely sure what to make of these advances. As with any emerging technology, the question arises of whether it’s all hype or if it’s truly transformative. 

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Cognitive Computing: Planning for Success

In a recent post, we looked at the reasons why so many cognitive computing initiatives fail. And that leads to the next obvious question, “So, how do you avoid failure and plan for success?”

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Use Cognitive Search to Power Your Research Portal

We used to think of knowledge workers as a few librarian-like employees responsible for managing all kinds of information. But information has become like currency: the more you have, the more you can do with it. And that means everyone has the potential to leverage information to perform their jobs better and increase the quality – and speed - of their decisions.

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Why Do So Many Cognitive Computing Initiatives Fail?

At the 2107 Sohn Conference, Social Capital CEO and founder Chamath Palihapitiya declared, “Watson is a joke, just to be completely honest.” Of course, this quote got a lot of play. But another quote from the same interview is actually more revealing about why so many cognitive computing initiatives eventually circle the drain — and why they take so many resources with them.

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Transform Search with a Knowledge Graph

The ability to search for information and find what you need is a critical knowledge management capability for any enterprise. But too often, search is limited to a quick keyword search and a set of links that leave you trying to figure out what you need. 

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Early Adopters Win by Deploying AI-Powered Search

AI-powered search is delivering results for those using it, but we’re still just at the start of benefits the technology is truly capable of delivering. What’s more, companies that adopt early have a chance to run far out ahead by transforming themselves through innovation driven by artificial intelligence. 

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Cognitive Search: Raise Your Marketing IQ with Customer 360

In earlier blogs about the value of cognitive search for life sciences companies, we’ve focused on the role it can play in accelerating drug discovery and finding new therapeutic uses for drugs that have received FDA approval. The search technologies that help achieve those goals can also make life sciences sales and marketing smarter and more effective.

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