Hadoop is fast becoming the center piece of a modern data architecture. And Cloudera Enterprise provides the centralized management and robust support that you need to effectively operate Hadoop.
The modern data architecture stores data as is; it doesn't require pre-modeling. It needs to accommodate volume, velocity, and variety including structured and unstructured information. Hadoop does this very well.
I recently attended Hadoop Summit 2016 where not surprisingly there was a lot of conversation about topics other than Hadoop. For example, the importance of ecosystem partners to any Big Data solution.
At Attivio, we work with some of the world's largest banks and manufacturing companies. As they invest more in Hadoop, they also require more from it. They recognize its value in dealing with extremely large and diverse data sets. But they're also looking for enterprise features, and data governance is often at the top of the list.