A former boss of mine used to say there were only three reasons customers buy enterprise software – they do it to [a] make money [b] save money [c] stay out of jail. The tenets of value, if you will. At Attivio, value is our focal point – all day, every day. Today, I’m going to focus on how Attivio helps make and save money for our support customers, first from 30,000 feet, and then through a specific example with a recent prospect.

Making money with enterprise software is done in a number of ways. The most obvious is to buy the software, build it into your product, and charge more. Another is software that optimizes your website and drives users to pages you can monetize. AI and machine learning can recommend upgrades or help users find what they are looking for. Happy, satisfied customers will upgrade, renew, and advocate for your business. Win, win, win.