In a world in which anyone can order any product at any time with just the click of a mouse, the once dominant differentiators of price and product are quickly disappearing. In fact, it’s predicted that in just two years, customer experience will become the key competitive advantage for any organization, no matter the product or service.
Some time ago, people looking for answers to solve business problems realized that the information they sought resided in different places. It could have been in a file system, on an intranet, on the web, or in a proprietary database associated with a specific line-of-business application. What could be done to make sure employees and customers had a way to search once and get answers back from any source?