What exactly is cognitive computing? Well, if you ask 10 academics or scientists, you’re likely to get 10 different answers. Look it up on Wikipedia. You’ll see that in the academic and scientific community, there is no agreed upon definition. It’s just marketing jargon. Ouch.
On the commercial side though, we may not have a precise definition for cognitive computing, but we’re very aware of its potential to help our businesses.
Too often we think about effective search in terms of finding the right content on a website. But for enterprises across the world, effective search is equally important internally, to groups like Sales and Support. And it’s even harder to achieve.
Hurricane Harvey hit Houston hard. Harder than many expected, including a number of the oil and gas companies located in the area. Some evacuated early and had no idea when they would reopen for business.
You could Google cognitive search and find a lot of definitions. But the simplest one is this, “Cognitive search allows people to find hidden knowledge.” That knowledge, that gem could be anything and this applies to every vertical and job function. It can help you find a needle in a haystack or a particular needle in a stack of needles. And finding a particular needle in a stack of needles is often what customer service reps have to do.
Introduced in 2002, Google Search Appliance (GSA) was the answer to many companies’ need for a search solution for their website, Intranet and internal content. It provided a way for you to index internal content to make it findable quickly. And it was good - for a while.