Search engines index millions of pieces of information, structured and unstructured. But simply indexing information isn’t enough to give a user the results they need when they perform a search.
The Need for Relevancy
The goal of relevancy tuning is to help a user get the best results for a given query they are trying to run. Relevance is telling the search engine how to best sort the information in its index to ensure search results match search queries as closely as possible. It’s the process of bringing the most relevant information to the top of the result list.