Personalized, Dynamic Content for an Engaging Website User Experience

The most successful digital media companies provide the right content to the right user at the right time, enabling broader discovery and higher engagement. Highly engaging website experiences drive more page views - leading in turn to new revenues through increased subscribers, ad revenues and new sponsorship opportunities.

Attivio helps online media companies achieve these goals with the power of its Active Intelligence Engine® (AIE®) — enabling higher levels of visitor engagement.

AIE solution packages are designed to meet the unique business needs of every digital media organization, including incorporating eCommerce-related content and integration.

Quick Start: Content with context

Increase user engagement quickly by integrating essential AIE navigation and contextual functionality within your website:

• Search & navigation fundamentals, including predictive type-ahead/"Did you mean..." search box; content spotlighting; automatically generated navigation facets and more
• Content with Context — AIE’s linguistics and text analytics (entity extraction, key phrases, etc.) and adjustable relevancy to ensure the most relevant search results

Results:

• More active use of site search
• Increased page views
• Extended duration, frequency of site visits

Content Optimization and Personalization: Broadening discovery and engagement through agile content delivery

Ideal for media organizations with multiple content repositories and/or brands, Agile Content Network is a deeper level of AIE integration that provides a new level of highly relevant, highly personalized user experiences, leveraging all of your content, while also enabling substantial new revenue opportunities.

• Single universal index spanning all information sources: all content, data, etc.
• Advanced search and navigation, including:
  • Trending topics — track and present your site's most popular current topics for site visitor's areas of interest
  • Search suggestions included with results to user-submitted queries
  • Customized search result presentation — with custom template based on, for example, whether search was for a person, place, etc.
• Content optimization — The Agile Content Network is powered with AIE's text analytics and customized business rules leveraging your subject matter expertise, enabling a wide variety of automatically generated content, optimized for your audiences
• Optimized content personalization — web pages dynamically populated with custom content based on user interests, member/subscriber profile information, popular trends, etc.
• Dynamically created microsites and topic pages — based on member/subscriber profile information, popular trends, "cookied" site behavior (e.g., past searches, articles accessed), etc.
• Editorial dashboards — show in real-time how content is performing with various audience segments
• Social Media Analytics / Sentiment Monitoring (optional) — unified sentiment analysis of mainstream media, blogs, social media, etc., extracting and monitoring positive or negative opinions at an entity level.
  • Presents sentiment analysis over time as sentiment monitoring dashboards (see example, right); also available on standalone basis
  • Enables automatic generation of topic pages and search result pages based on new sentiment trends and "hype" detection

Attivio Impact:

• Highly customized, personalized content — subscription upsell and loyalty play
• New niche marketing opportunities
• New revenue opportunities from site sponsorships, increased advertising inventory, etc.
• Increased search engine traffic with higher SEO