Journalist Bill Ives Interviews Attivio's CTO

Attivio recently had the pleasure of hosting an interview between author and consultant Bill Ives and Attivio CTO Sid Probstein. Bill and Sid's discussion centered around the deluge of content created by social media on the web and what companies are doing to try to combine that public opinion and sentiment with their own internal, enterprise content and data.

Included in this interview is a preview of a new demonstration that Attivio developed in conjuction with Accenture that shows how the Attivio Active Intelligence Engine™ can be used to power a SocialCRM application that pulls in content from the web (review sites) and seamlessly indexes that content along with structured data pulled from a SalesforceCRM system.