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United States Golf Association

Attivio Customer: USGAThe United States Golf Association (USGA) is the governing body of golf in the U.S., Canada and Mexico. In addition to hosting championships they are responsible for providing golfers with information related to courses, historical archives and the actual rules of the game. The USGA wanted to provide their website visitors with the best search experience possible and had the need to integrate multiple content sources together, both structured and unstructured (CMS, digital archives, e-commerce catalog, etc.).

PROBLEM
Sport governing body needed better information access on its website:
  • To increase value of services and expand membership
  • Legacy search didn't bring together results from news, rules, events, archives and digital media
  • Show insight and understanding of variable conditions, not just "a list of links"
  • More intuitive search interface

USGA Website

United States Golf Association website

www.usga.org

WHY AIE?
They selected AIE for:
  • Put user at the center with more relevant information and interactivity
  • Unified index of information from CRM, DAM and multiple databases
  • Ability to add new content source without re-indexing
  • Ability to deliver on plans for future applications that rely on unified information access

RESULTS

 The following objectives were met:
  • The first digitized version of the complete Rules of Golf; results include context and situational nuances
  • Increased time on site for members and users
  • Results in interactive page (not just a list) promote options that could otherise remain undiscovered

Decision Drivers

  • Unified information sources
  • Relevancey tuning for results
  • Content promotion
  • Faceted navigation and predictive query capabilities
  • Rapid development & deployment

Learn more about Attivio...

Download the Attivio whitepaper "Agile Enterprises: Accelerating Information-Driven Business Processes"

Download the Attivio whitepaper "Agile Content Networks for Online Media"

Read the blog article "Agile Content Networks: Part One"

Read the blog article "Agile Content Networks: Part Two"

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