Authored by Dr. Barry Devlin, 9Sight Consulting
Content, or soft information, has always been of interest to the business in a wide range of processes, from marketing to executive decision-making. The explosion in volume and variety of soft information driven, in particular, by the Internet has sharpened that interest. However, with years of experience in business intelligence and data warehousing behind them, many users are clear that what they really need is an integrated view of soft information with the harder data already available in the warehouse. While soft information on its own does have value, the real business advantage will come from exploring the entire set of hard and soft information free from the limitations of the pervasive, predefined data structures of hard information. In this paper, Dr. Barry Devlin, one of the foremost authorities on business insight and data warehousing, first shows data and content as two ends of a continuum of the same business information asset and then explores the depth of integration required for full business value. |
