Recovering Margins by Rechanneling Your Content and Centering on Audiences
Creativity is the heart of content development and the core value of publishers and broadcast media. Revenue models, distribution methods, and production tools continue to change, but the skilled work of writers, photographers, editors and producers are based on creative insight and training in investigation and presentation. As media companies adapt to the disruptions in revenue and distribution models driven by the internet, firm ground is located where that creativity can be supported by agility in operations and integrated methods of revenue generation. Distribution transformation is driving the inevitable change in revenue models for publications. Legacy models of content distribution are converging on the web, erasing the edges between newspapers, magazines, television and the internet. While this is disruptive, it is also an opportunity to create new outlets for content distribution. Enabling technologies allow you to discover new avenues for distributing your content without sacrificing creativity and professional standards. Thriving in the world of web-based distribution also requires an unsentimental mindset that embraces new possibilities for the content business. |
