Thumbplay, Inc. is defining the mobile entertainment experience for U.S. consumers and is the nation's largest and fastest-growing provider of mobile content. Thumbplay.com features licensed music, video and games from some of the world's largest entertainment companies, including: EMI, Sony Music Entertainment, Universal Music Group, Warner Music Group and Sony Pictures Television, as well as several independent labels and artists and video game companies.
"As the largest and fastest growing mobile entertainment content provider in the U.S., it is essential for us to provide our customers and partners with swift and easy access to our content on PCs, WAP and through our mobile applications. With the Attivio Active Intelligence Engine, we can both provide the instant gratification our customers have come to expect and we can also show them content we know will interest them based on their purchase and query history."
Lasse Hamre, Executive Vice President of Technology at Thumbplay
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PROBLEM
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Content aggregator and consumer media publisher needed:
- To provide faster, better customer experience to build business
- Needed to replace their Lucene implementation, which could not adapt to meet their requirements
- Reduced latency & ability to serve more queries
- Improved relevancy and the ability to stream-line white-label business
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www.thumbplay.com
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WHY AIE?
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They selected AIE for:
- The ability to handle massive query volume, rapid index updates and lower latency than competitors
- Improved relevancy with information about past purchases, fuzzy search and language modeling
- Workflows support the white-label strategy without writing more software
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RESULTS
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The following objectives were met:
- Can now offer more content and handle more demand, customer experience improved
- Operations simplified by reduced complexity
- Rapid development reduces cost and time in serving revenue-generating partnerships
- AIE system up-time was 100%
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Decision Drivers
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High query volume
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Low latency
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Rapid updates
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Results relevancy tuning
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Workflow
- Rapid development and deployment
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Learn more about Attivio and Thumbplay...
Click here to read the press release "Attivio Selected To Enhance Mobile Content Search for Thumbplay.com"
Download the Attivio analyst report "Enterprise Strategy Group Report: Today's Information Access Requirements Outpace Open Source Search Options"
Download the Attivio whitepaper "Accelerate Innovation & Productivity with Rapid Prototyping and Development"
Watch the on-demand webinar "The Case for Adding Unified Information Access to Your Product"
Download the Attivio whitepaper "Agile Enterprises: Accelerating Information-Driven Business Processes"
