Media & Publishing

Harness Information to Impact How You Enrich and Monetize Content, Optimize Site Production and Understand Customers

To achieve goals for increasing monetization and profits, optimizing reuse of content, automating creation of microsites and providing excellent service — while controlling technology costs and managing the brand, media and entertainment companies need to increase the value they get from their information assets. Media and Publishing companies face intense competition in a rapidly changing market, where differentiation and value are hard to sustain. The most successful firms are those with sharper insight into their customers and the ability to produce innovative, interactive and targeted products that align with customer interests and advertisers' needs.

Attivio Media and Publishing solutions help companies address these critical challenges by dramatically improving how diverse information is delivered throughout all phases of content development, production and consumption. Customer-facing capabilities include content spotlighting, advanced search, interactive content and rapid microsite or newsletter production. Companies can use sentiment analysis and other analytics to improve their understanding of social media, detection of trends, insight into customers and discovery of relevant material to enhance websites. These solutions also enable richer user experience and personalization, increasing customer loyalty and enhancing the brand.

Attivio Impact for Media & Publishing

Expanding revenue sources Providing more engaging customer experience and more user control Improving findability of information from diverse sources Distributing, monetizing and re-purposing content and archives cost-effectively Offering more efficient and compelling promotional capabilities Increasing interactivity of content Adding social media to brand management

AIE for Online Portals allows media sites to improve user experience, findability and reduce costs while expanding personalization and feature interactivity: Includes the Agile Content Network for streamlining content distribution and microsite and newsletter development Handle massive query volume and rapid updates at low latency Improve navigation, discovery and relevancy of results Support alerting and process automation, including content distribution Monitor and quantifies consumer opinions

AIE's Agile Content Network delivers personalization and lower-cost content delivery