More than 170 people attended Attivio's official launch party at the company's new corporate headquarters in Newton, MA. Friends, family, colleagues and members of the local business community got a sneak preview of Attivio's vision for transforming the way companies access and use their information assets.
Guests were greeted with a signature Malinois cocktail. This tasty but unusual concoction of champagne and framboise ale, represents Attivio's unique approach to combining structured data and unstructured content.
DEMONSTRATIONS
Boldfacers
Attivio provides this online media site with automated, real-time cross-link generation as part of the content publishing process. This means when you put up a new page, all the important words are automatically linked to content elsewhere on the Boldfacers site. This is how we do it: when Boldfacers publishes a page, we immediately index it, extract its entities and noun phrases, compare them against the entire index to determine which are good, mark them up in the page, and send the enriched page back to Boldfacers’ content management system. This increases cross-site traffic for Boldfacers (i.e. people more likely to jump to other pages on the site), which increases the number of ad impressions and that leads to more ad revenue.
USGA
Because their site is a Q&A type of problem, we decided that rather than returning results, we would point them to the most relevant sections in the rules handbook, providing better context around the answer to the question. We also tuned the parsing and relevancy models to answer what are essentially goal oriented questions: e.g. “What do I do with a lost ball? “, “What are my options from the water hazard?” Finally, we introduced a user interface feature that could actually be applied anywhere: on the fly query term analytics. The means when you click on each term in your query we pop up all the variations that could be used in the search for that term: spelling, lemmatization (grammatical variants), and synonyms. You can then modify the query by selecting any of the variants.
Wikipedia
The Wikipedia demo is a study in performance: we indexed the entire library in 1 hour 20 minutes on a single production computer at a speed of 938 documents per second. This was not a simple, shallow indexing exercise; we mined the content deeply, focusing on high-performance text extraction. The demo showcases our ability to go deep and fast with the important document formats (e.g. Word, PowerPoint, Excel, pdf, html), including handling “edge cases”, like the outermost cell in a 500 MB spreadsheet and custom properties in Word documents.
RFID
The RFID demo focused on our “active”, real-time capabilities. When you registered at the front desk, we filled in an online questionnaire with the answers to the questions we asked you. In real time these answers were indexed into the RFID index and immediately made available. By the time you walked over to the demo your vacation spot was on the screen. The “active” part was building a workflow from the RFID hardware to the search component and then to the user interface component that managed the screen. We handled 12,000 “actions” during the party with not one error.