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Kirby Lunger Joins Attivio as Senior Vice President, Corporate Development

February 20, 2008 Company Release

Respected Thought Leader in Business Intelligence Industry to Head Market Analysis and Relationship Management

NEWTON, Mass. – (February 20, 2008) – Attivio, Inc. today announced that Kirby Lunger is joining the Company as Senior Vice President, Corporate Development leading market analysis, business development and investor and partner relations for Attivio. Ms. Lunger will report directly to CEO Ali Riaz and serve as the Company’s business intelligence and corporate performance management industry expert in charge of facilitating new relationships in this arena.

“We are thrilled to welcome Kirby to the Attivio management team to head up the critical corporate development function as we look to develop and expand awareness of the company,” said Riaz. “With her extensive background in the performance management and business intelligence industry, Kirby brings the necessary insight required to help Attivio develop and implement successful business and partner strategies and relationships.”

Prior to Attivio, Ms. Lunger served as a Director at Palladium Group, which was recognized by Gartner in March 2007 as one of the most visionary corporate performance management and business intelligence professional services firms in North America. She has also held business and corporate development, chief executive and strategic marketing and planning positions at R.B. Webber, Gomez Advisors, The Entrepreneurs' Fund and Extensive Systems.

Ms. Lunger graduated from Yale University and frequently speaks and writes on performance and information management, data governance and business intelligence for organizations and publications such as The Data Warehousing Institute, The Business Intelligence Journal, The Competitive Intelligence Journal and LOMA.

“In today’s enterprise environment, there is a distinct need to not only manage and locate electronic data and content, but also put it to use to influence and automate business processes,” said Ms. Lunger. “I am excited to join an experienced team at a company that is addressing these issues and positioning itself in what will be a very healthy market for years to come. With my expertise in business and corporate development, I am looking forward to helping Attivio grow and foster new opportunities across the board.”

About Attivio

Founded by a team of experts in the business intelligence, data warehousing and enterprise search industries, Attivio is an enterprise software company operating in the information fabric/infrastructure market. By integrating structured data and unstructured content into a single universal repository, Attivio’s Active Intelligence Engine (AIE) automatically updates, manages and enriches business systems, delivering answers based on all corporate information to the right person or system at the right time, therefore driving the shift from finding information to using information to conduct better business. The engine is easy to install, always downloadable, linearly scalable and perfect for both custom solutions and application embedding. Please visit www.attivio.com for more information.

Contacts:
MaryAnne Sinville
VP, Corporate Marketing
Attivio
857-226-5037
maryanne@attivio.com

Lisa Astor
PAN Communications
978-474-1900
attivio@pancomm.com



Please direct all press inquiries to press@attivio.com