With technology getting better and better by the day, the ability to share information domestically and overseas is becoming more important. Sid Probstein, Chief Technology Officer at Attivio, joined NECN Business on May 1, 2013 with insight into these data sharing efforts.
First off, the small data concept is resonating with a lot of the folks I've met. And looking at the volume of new posts and articles since the start of the year - in places like Forbes, Inc, Xconomy, and a number of marketing blogs - there seems to be a groundswell building that points to the value of thinking small.
Second, I've refined my ‘watch list' of vendors that are powering this movement and ‘get' the value of a creating/enabling simple, smart, responsive, socially aware tools and solutions.
Attivio - On the heals of a $34M investment, Attivio is poised for big things with its next-gen database that pulls together data from multiple sources and offers to bridge the worlds of big and small data. I love the focus on correlation and breaking down silos, and making it easy to see both the big and small picture.
Many organizations are struggling to find ways to manage unstructured content such as email, articles, call logs, Web pages and social media posts. Making matters more complex is the fact that this data is arriving in larger volumes and at faster speeds.
Finding business insights in this mishmash of information is a challenge. And unified information access (UIA) platforms are designed to face that challenge by combining database and search technologies to perform simple processing and analysis.
Attivio, a 6-year-old startup headquartered in Newton, Mass., is one of many tech companies working on unified information products. Its Active Intelligence Engine (AIE) software platform, for instance, integrates structured and unstructured data in a single index.
According to Attivio chief technical officer Sid Probstein, the company's goal is to bridge the gap between different types of digital information. "We've been focused on UIA since the beginning. We believed very firmly that the world was going to get tired of the split between unstructured data, traditionally accessed by search engines, and structured data, traditionally accessed by business intelligence," said Probstein in a phone interview with InformationWeek.
Hadoop is as an open-source framework used in managing and processing vast amounts of structured and unstructured data. (see sidebar) Companies like Facebook, Twitter and Yahoo use it to take enormous volumes of low-value information from web servers, such as link clicks, and turn into useful data, according to Sid Probstein, CTO of Attivio, a Massachusetts-based enterprise software company.
But useful summaries require Hadoop be layered with other applications that might, for example, mine data or provide visualization to an end-user.
"Hadoop is a solid technology, it's very effective at solving the volume problem, but most interesting output has to be merged with other data," Probstein said. "You have to put that data in order for real people to consume it."
Attivio's approach is almost the direct opposite of the Microsoft SharePoint-style approach. To gain access to existing information, a Microsoft SharePoint licensee must commit to the Microsoft lineup of servers, systems and applications. Like IBM, Microsoft and other established enterprise solution vendors can ultimately make a system work. The Attivio approach is to fit into the systems that a licensee already has. The approach provides a "wrapper" or "virtual dashboard" through which to view information assets.
Attivio's videos explain how the AIE provides an interesting alternative to traditional enterprise-scale information frameworks. The system works with TIBCO Spotfire analytics. Users can interact with existing information via the visualizations developed by Christopher Ahlberg and his team. Attivio asserts: "AIE and TIBCO Spotfire give customers unprecedented capabilities to effectively analyze fully integrated content and data to drive decisions that improve financial performance, reduce overhead, drive new product innovations and reduce time to market. (See attivio.com/resources/demos.html.)
However, the UIA Demo explains how Attivio can serve as a "platform" for an organization. The Attivio approach: "utilizes a universal index to provide a search-like interface that gives you a single view into all your different sources of content and data. Our patented query-time JOIN capabilities allow users to search across their full enterprise data landscape with a single query and retrieve results that are relevant and related to their query. Using the power of the relationships in your content and data, a schema-agnostic search index and flexible workflows and APIs, AIE provides an easy interface for exploring your enterprise content and helping you connect the dots and find the answers that will help drive better business decisions."
QlikTech and Attivio announced earlier a partnership to give customers the ability to combine QlikView in-memory data with Attivio's Active Intelligence Engine via QlikView Direct Discovery. QlikTech and Attivio said they have collaborated to test and validate Direct Discovery with Attivio's AIE to leverage AIE's capabilities of unifying the variety of Big Data information. Shares of Qlik Technologies are up 6%, or $1.22, to $21.60 in pre-market trading.
Attivio makes a very strong case for its own security solution in "The Pitfalls of Early Binding, Late Binding and Hybrid Security Models." The well-organized article begins by describing each model and its pitfalls. For example, early binding requires constant content reprocessing, while late binding tends to slow response times considerably. The hybrid model, naturally, retains flaws from both its parent models. This section would actually make a good primer on the subject.
Next, the piece explains Attivio's unique approach, which began by looking at how organizations actually used access controls. Steve Bower, director of client engineering and author of the post, discusses his company's method...
We’re not sure how Santa has historically handled all the data required to make his yearly rounds work, but this morning we received a press release from Saint Nick and Attivio stating his new approach: big data.
I got a chuckle out of this and figured you might too. This is a big get for Attivio, locking down the North Pole as a customer. On the other hand, it’s a bit depressing that the data will be leading to more coal delivered this year.
Customer experience management is much more than a well-hyped business term. It is a strategic imperative for firms looking to build competitive advantage in the face of changing customer behavior. Whether it is electronic trading, online retail banking or insurance agent portals, an ever-increasing number of interactions between financial firms and their clients occur in a self-service environment.
The shift in the channel for customer interactions does not mean that the key business objectives -- customer acquisition, cross-sell and retention -- go away. On the contrary, new ways of driving profitable customer engagements are emerging under the umbrella of Customer Experience Management (CEM).
What can leading financial firms do to improve digital interactivity, personalization, recommendations and content optimization to increase traffic, engagement, loyalty and revenue?
Bringing a new drug to market takes an average of 15 years and $1 billion dollars, according to trade group PhRMA. Factoring in the cost of failure — just one in 10,000 potential medicines makes it to approved patient use — other industry analysts estimate a single drug can cost $4 billion or more. Yet despite the $125 billion spent annually by public companies on pharmaceutical research and development, much of the industry’s business development processes remain rudimentary.
Dr. Brigham Hyde, cofounder of Relay Technology Management, wants to change that. Working in partnership with Attivio, Relay has developed a software-as-a-service business intelligence tool to help drug companies validate their R&D opportunities more effectively and benchmark their product pipelines against the competition. The system is built on Attivio's unified information access platform, which brings together structured and unstructured data.