Tuesday, November 6, 2012 - Company Release
Attivio and Tableau Software have teamed to integrate and analyze news, social media, social influencer and polling data; projecting state-by-state outcomes of the presidential election and highlighting the latest topics being discussed on Twitter and Facebook. The application, powered by Attivio's Active Intelligence Engine® (AIE®) also detects social media spamming, often referred to as political sockpuppetry - creating fake identities to promote a candidate or party view and criticize opposing positions.
The application is available on the Tableau website and will also be showcased at tonight's Election Watch party at the Tableau 2012 Customer Conference taking place at the Hilton San Diego Bayfront.
"As a Tableau partner in the Big Data space, Attivio has taken the election data to a new level with their ability to unify social media, unstructured content and structured data", said Ellie Fields, Sr. Director of Product Marketing at Tableau. "Together, Attivio and Tableau provide a fully integrated and correlated visualization of unstructured content, structured data and business intelligence giving customers easily digestible, sharable and actionable insight."
Tableau enables its customers to rapidly gain valuable insight into data from flat files, databases, warehouses and cubes. By integrating Attivio AIE, Tableau users can analyze and visualize the complete information landscape across multiple, disparate information sources, including web content, email, news, social media, and information in content management systems, bringing a new level of intelligence to the business user.
For Attivio customers, Tableau's visualizations bring information to life in captivating new ways that are quickly customized for different business decision makers and scenarios.