Unified Information Access Blog

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5 Key Requirements that Drive Customer Retention and Upsell

By: Randy McLaughlin The definition of customer experience management can certainly be debated, but the desired outcomes of customer acquisition, retention, and cross-selling are indisputable. As a result, firms need to provide their sales executives and customer-facings teams with a solution that not only drives new business, but also helps expand existing client relationships. In this brave new world that...

Deeper Customer Intelligence Drives Revenue

By: Ellen Currid My colleague Rik Tamm-Daniels is getting a lot of buzz on his article Big Content: The Unsung Hero of BI and Big Data and rightly so!  For marketers ‘big content’ has always driven big value, but the time to value has always been the issue.  Traditional methods of meshing up research from surveys and focus groups with customer information and transactional information...

The Future of Search is Upon Us

By: Sid Probstein Joe Hughes over at Ernst & Young has written an awesome article about the future of search. He makes a couple of critical points: Web search introduced people to search that worked. A first wave of companies emerged to bring search inside the enterprise, but they failed to deliver the benefits that they promised. These companies and a second wave tried to...

Understanding the Global Impact of the Events in Ferguson

By: Gerard Dwan It’s difficult to fully understand the impact of our daily actions. Whether they are large or small, sometimes we cannot fully comprehend what the side effects are. There are many theories, like the butterfly effect or the ripple effect, that begin to bring to light some of the impressions that may be made in relatively distant places. In the Attivio lab, we ingested tweets to...

Peyton Manning and the New Age of Marketing

By: Mike Collins            Football season is officially upon us. There is a lot to be excited about this year, including the introduction of many new faces to the league like Johnny Manziel and Jadeveon Clowney. But let’s not forget about some of the NFL’s existing future-hall-of-fame players who are still making their Super Bowl runs before they hang up the...

Beyond Big Data: The Truth Behind the Mirage

By: Dave Voutila As Gregory Huang of Xconomy points out, “big data” appears as a mirage on the horizon. We hear about this soiree where everything’s great and everyone’s having a good time, but we’re stuck wandering the desert like the guys in the Fiat commercial with Diddy. Why has the last ten years seen so much innovation to address the explosive growth of data yet the hype...

Why Marketers Struggle to Deliver a Truly Personalized Digital Customer Experience

By: Ellen Currid Is your head spinning after seeing Scott Brinker’s latest Marketing Technology Landscape Infographic?  Mine is!  The Challenge This has to be the best graphical depiction of why digital marketers face today struggle to truly cultivate the ultimate customer relationships and fully personalize digital experiences at every touch point.  Selecting the right channels...

Measure Success - The Ice Bucket Challenge for ALS

By: Gerard Dwan Everyone has seen the videos (my favorites are the celebrities). Buckets of ice water come crashing down on those who want to help spread awareness for ALS. Many of us have been challenged and have graciously dumped gallons of freezing water on our formerly warm, dry noggin, but how do you measure how successful the campaign has been from a donations perspective? The answer lies in Big Data....

Why All the Customer Rage?

By: Ellen Currid How much is your company investing in customer centricity, customer 360, customer experience management?  Whatever you want to call it….IT’S NOT WORKING! According to the recent 2013 Customer Rage Survey, Customers are unhappier today than ever before with companies they buy products and services from.  The survey shows that 56 million American households experienced...

The Value of Unstructured Content: Insights and Best Practices from IDC and Attivio

By: Allie Kelly One of the most important divisions within the Big Data space is the separation between unstructured data (think unparsed data such as logs or sensor data) and unstructured content (any source where the insight you want is locked away in human-created text). The profiles of these information sources are very different and the tools required to gain analytic insights are just as different...
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