Unified Information Access Blog

Welcome to the Attivio Blog

Announcing the Launch of Attivio Insighters Community (beta)

By: Gerard Dwan I’m happy to announce the public beta of Attivio Insighters, Attivio’s online community. Attivio Insighters aims to bring people closer together. Attivio Insighters is geared toward interaction and collaboration. We want to give our customers, partners, users, and industry experts a stronger voice. Attivio Insighters is a powerful tool for you to communicate and connect with...

Strata +Hadoop World Just Around the Corner!

By: Michaela Tinsley                        Strata + Hadoop world is right around the corner and we couldn’t be more excited!  Make sure you register for our new  booth demo which showcases our newest features and functionality. To celebrate our new enhancements we will be giving away 1 Jawbone Jambox speaker to anyone who signs up for...

What's New in AIE 4.2

By: Joe Lichtman What’s New in AIE 4.2 At Attivio, we delight in seeing the innovative new applications our customers build on AIE. We never tire of hearing how AIE is both flexible and powerful and can be used to solve the most difficult problems with data and content. Empowering customers to continue this innovation is why we continually roll out new features and focus on to making AIE easier to...

5 Key Requirements that Drive Customer Retention and Upsell

By: Randy McLaughlin The definition of customer experience management can certainly be debated, but the desired outcomes of customer acquisition, retention, and cross-selling are indisputable. As a result, firms need to provide their sales executives and customer-facings teams with a solution that not only drives new business, but also helps expand existing client relationships. In this brave new world that...

Deeper Customer Intelligence Drives Revenue

By: Ellen Currid My colleague Rik Tamm-Daniels is getting a lot of buzz on his article Big Content: The Unsung Hero of BI and Big Data and rightly so!  For marketers ‘big content’ has always driven big value, but the time to value has always been the issue.  Traditional methods of meshing up research from surveys and focus groups with customer information and transactional information...

The Future of Search is Upon Us

By: Sid Probstein Joe Hughes over at Ernst & Young has written an awesome article about the future of search. He makes a couple of critical points: Web search introduced people to search that worked. A first wave of companies emerged to bring search inside the enterprise, but they failed to deliver the benefits that they promised. These companies and a second wave tried to...

Understanding the Global Impact of the Events in Ferguson

By: Gerard Dwan It’s difficult to fully understand the impact of our daily actions. Whether they are large or small, sometimes we cannot fully comprehend what the side effects are. There are many theories, like the butterfly effect or the ripple effect, that begin to bring to light some of the impressions that may be made in relatively distant places. In the Attivio lab, we ingested tweets to...

Peyton Manning and the New Age of Marketing

By: Mike Collins            Football season is officially upon us. There is a lot to be excited about this year, including the introduction of many new faces to the league like Johnny Manziel and Jadeveon Clowney. But let’s not forget about some of the NFL’s existing future-hall-of-fame players who are still making their Super Bowl runs before they hang up the...

Beyond Big Data: The Truth Behind the Mirage

By: Dave Voutila As Gregory Huang of Xconomy points out, “big data” appears as a mirage on the horizon. We hear about this soiree where everything’s great and everyone’s having a good time, but we’re stuck wandering the desert like the guys in the Fiat commercial with Diddy. Why has the last ten years seen so much innovation to address the explosive growth of data yet the hype...

Why Marketers Struggle to Deliver a Truly Personalized Digital Customer Experience

By: Ellen Currid Is your head spinning after seeing Scott Brinker’s latest Marketing Technology Landscape Infographic?  Mine is!  The Challenge This has to be the best graphical depiction of why digital marketers face today struggle to truly cultivate the ultimate customer relationships and fully personalize digital experiences at every touch point.  Selecting the right channels...
  < 1 2 3 4 5 6 7 8 9 10  >