I am in Tel Aviv enjoying a beautiful summer afternoon with a new customer when my mood is altered by a credit card snafu. Back in the states, a wary bank has decided to turn off my credit card due to unfamiliar charges. I quickly explain who I am and provide the security information necessary to activate my card...and pay for the meal.
My colleagues at the dinner begin to laugh as it is often the case that international visitors, particularly Americans, have this issue in Israel. Israel has a very large percentage of foreign travellers, some of whom are not law abiding and have a habit of stealing credit card information and using it to pay for their holidays.
Of course to me, this just represents another opportunity for Attivio to assist the world. What if the bank fraud department was using Attivio?
The suspicious charge would be received and flagged. Using the workflow capabilities in AIE, the bank could create a set of rules that are triggered when a transaction is flagged by the system. This could include a set of auto-run queries that are executed against the data pulled from their systems so that a credit administrator would receive an alert on their dashboard, with all the related charges and could quickly surmise that the charge was not fraudulent. These workflows would return results that show the credit card had been used to purchase my airline ticket to Israel, confirm the ATM withdrawal at Newark prior to departing for Tel Aviv and show that I checked into the hotel successfully.
With Attivio, the bank not only has the ability to detect fraud and avoid annoying a customer, it also has the opportunity to invoke a revenue generating campaign by offering potential travel or purchase suggestions to me. Perhaps a rental car special, travel insurance, accident coverage, special dinner promotion at a great restaurant or maybe a night in Jerusalem. Attivio enables savings, new revenues and most importantly...brand loyalty, as a card as smart as one powered by Attivio will be used forever.
Shalom
Q: When we were more of a manufacturing marketplace, measuring results and performance was relatively straightforward. It is much more difficult nowadays as service and information providers to measure and grade those same things - not enough info/too much?
