"2009 PREDICTION(S): Five out of every 10 magazines and newspapers will go out of business, scale down their frequency or move entirely to the Web. This will not just be survival of the fittest, rather survival of the most willing and able to adapt to the changing media paradigm, and throw all of the old rules out the window." - Andy Cohn, VP and group publisher, Fader Media
Folio's website, "117 Magazine and Media Predictions for 2009," by Dylan Stableford, 12/18/2008
One of the bittersweet aspects of the web is that by eliminating distribution obstacles, it's easy to reach readers across the globe, but it's just as easy for readers to switch to another site. And advertisers have many alternative channels to spread their limited ad dollars across. In this position, the need for differentiation and the ability to maintain and grow an established reader base are critical.
