"A deteriorating economy will make B2B customers more sensitive to price, less sensitive to advertising, and harder to win and keep... use "voice of the customer" efforts to make sure that the entire organization provides great customer service...."¹ - Alan Webber, Forrester Research, 2008

Companies need to focus on customer loyalty even more during a difficult economy to protect revenue and ensure the continuation of their most important customer relationships. Innovative organizations are even taking their Voice of the Customer initiatives another step by consolidating information about customers and their opinions from all relevant sources, providing cost-effective, customer-centric insight that gives all their customer representatives a complete 360 degree view of their customers to ensure they are providing the best service possible. And when the technology includes workflow and automated alerts, you can reduce costs in addition to improving service and increasing customer insight.

"2009 PREDICTION(S): Five out of every 10 magazines and newspapers will go out of business, scale down their frequency or move entirely to the Web. This will not just be survival of the fittest, rather survival of the most willing and able to adapt to the changing media paradigm, and throw all of the old rules out the window." - Andy Cohn, VP and group publisher, Fader Media

Folio's website, "117 Magazine and Media Predictions for 2009," by Dylan Stableford, 12/18/2008

One of the bittersweet aspects of the web is that by eliminating distribution obstacles, it's easy to reach readers across the globe, but it's just as easy for readers to switch to another site. And advertisers have many alternative channels to spread their limited ad dollars across. In this position, the need for differentiation and the ability to maintain and grow an established reader base are critical.