Attivio Announces Availability of MIT Sloan Management Review Report, “Analytics: The New Path to Value”

Wednesday, November 17, 2010 - Company Release

New Intelligence Enterprise report finds the smartest organizations are capitalizing on increased information richness and analytics to gain competitive advantage

Attivio, Inc. announced the availability of a new research report, "Analytics: The New Path to Value," authored by MIT Sloan Management Review. The report, which was co-sponsored by Attivio, is based on a study of nearly 3,000 executive managers worldwide, as well as in-depth interviews with leading researchers.

Over the next two years, executives say they will focus on supplementing standard historical reporting with emerging approaches that make information come alive. These include data visualization and process simulation, as well as text and voice analytics, social media analysis, and other predictive and prescriptive techniques. The research also identifies a new five-point methodology for successfully implementing analytics-driven management for rapidly creating value.

"We found the organizations that strongly agreed that the use of business information and analytics differentiates them within their industry were twice as likely to be top performers as lower performers," said Michael Hopkins, editor-in chief of the MIT Sloan Management Review. "Top performers approach business operations differently from their peers. Specifically, they put analytics to use in the widest possible range of decisions, large and small."

As the well-documented "data deluge" deepens, many executives have shifted from feeling overwhelmed to recognizing that the smartest organizations are already capitalizing on analytics to gain competitive advantage. The survey findings outlined in the research report note:

• Top-performing companies are three times more likely to be sophisticated users of analytics, and are two times more likely to say that analytics is a competitive differentiator.
• Six out of 10 respondents cited "innovating to achieve competitive differentiation" as a top business challenge.
• In the area of analytics for unstructured data, patterns can be visualized through verbal maps that pictorially represent word frequency.

The research also indicates for analytics to trigger new actions, they must be closely linked to business strategy, easy for end users to understand and embedded into organizational processes in order to take action at the right time. Through proper analytics implementation, insights are infused into everything from manufacturing and new product development to credit approvals and call center interactions.

"The survey data and research report offer strong insight into the future of information management and the role of business analytics within the enterprise," said Ali Riaz, CEO of Attivio. "Organizations are quickly realizing the need for a unified approach to analyzing their business data, which includes integrating all data formats (structured, unstructured and semi-structured) to provide a comprehensive view in order to derive the most value from that data. By taking this integrated approach, decision-makers can better anticipate and plan for the future."

To download the free research report, please click here.