BI search platform eyes middle ground between BI and unstructured data

Monday, June 14, 2010 - searchbusinessanalytics.techtarget.com, by Jeff Kelly

The goal is "to deliver a unified view of information by breaking down the wall between the quantitative world of BI and the semistructured world beyond its scope," Gartner analyst James Richardson wrote.

In addition to helping workers gain new insights, technology like AIE could also help make BI more accessible. Because its user interface is modeled after the familiar Web search format, business users who might otherwise be too intimidated to try a traditional ad hoc query tool are likely to take to it, according to Richardson.

"CIOs looking to make BI more pervasive might consider AIE, as it will make it easier for workers not accustomed to traditional BI tools to find the information they need to make decisions," he wrote.

Forrester's Evelson agreed, noting that tools like AIE resemble Google but with "a lot more analytics baked in."

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