My Conversation with Sid Probstein, Attivio CTO

Thursday, April 28, 2010 - Content Management Connection

I recently had the pleasure of doing a video interview with Attivio CTO Sid Probstein. Our discussion centered around the deluge of content created by social media on the web and what companies are doing to try to combine that public opinion and sentiment with their own internal, enterprise content and data.

We focused primarily on the impact within the enterprise. I started by asking Sid about the opportunity within enterprise 2.0 to take advantage of looking at the unstructured data to determine the pulse of the enterprise and what conversations are going on. In 2008 more content was produced on the Web that in the history of content production, largely because of the vast increase in social media use.

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