Knowledge Without Borders: New SCRM Technologies

Wednesday, April 14, 2010 - Social Media Governence, Chris Boudreaux

If you run your Sales or CRM on Salesforce.com, you know that Salesforce does not let you search the text fields in your lead, prospect or customer records, and that can be a big inconvenience. Attivio launched a demo video showing their integration with Salesforce that makes the Salesforce text fields searchable in real time.

Accenture's Chris Boudreaux highlights a couple of use cases where the Attivio Active Intelligence Engine can be used to better utilize social media at scale.

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