Thursday, March 25, 2010 - Business Week, by Joseph Hughes and Chris Boudreaux
For all of its blessings, social media Web sites are vexing lots of companies. The instantaneous sharing of information and opinions about products on Twitter, blogs, and other sites is compelling companies to try to influence these conversations through technology and new ways of thinking.
Businesses don't really need to worry any longer about losing control of what consumers are saying about them on the Web; that control is pretty much gone. Many companies are being victimized by social media rather than capitalizing on it because they're too slow and ill-equipped to react to negative comments that can damage their brands.
"Attivio is developing the ability to analyze both those kinds of data to help companies detect the social media buzz about them. Then its software helps companies feed that information into their customer management systems to react to those findings."
"Reduce the time it takes to respond to Web postings from weeks to hours, or even minutes. Attivio's real-time analytical software can help companies quantify and react to customer opinions, for example."
Click here to read the full article on Business Week
Social CRM and Sentiment Analysis Demo
Social media is changing the way companies react to the latest trends in the marketplace with regards to their products and services.
Attivio AIE is being used by companies to couple what is being said about their product and services in the social mediasphere with their own internal enterprise content and data.
Watch this demonstration, built for Accenture, that shows how Attivio AIE can be used to power a SocialCRM application that combines unstructured content from the web with structured data from the Salesforce CRM platform to provide new insights and trend detection. (Total Time = 04:47)
