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| How Search Works With Social CRM |
Thursday, January 28, 2010 - MediaPost.com
A recent Accenture report titled "Social CRM: The New Frontier of Marketing, Sales and Service" ties it all together. Joe Hughes, senior executive from Accenture's customer service and support business, confirms that enterprise companies have begun to build search engine technology that will integrate into software applications and consumer hardware to help marketers, advertisers, agencies and others sort through the mounds of data created by social media. ...Attivio, a company specializing in enterprise search, has developed an engine that can simultaneously analyze and index structured and unstructured data. In real time, the search engine identifies buzz in Twitter and connects with a CRM package to identify important trends. ...Hughes tells me Attivio's technology reduces the time needed for of identifying trends through Twitter or blog data from weeks and months into hours and minutes. Click here to read the full article on Accenture, Attivio and Social CRM!
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