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| Sentiment Analysis: Drive Business Agility by Quantifying What People Think |
Tuesday, January 26, 2010 - www.itbusinessedge.comToday the channels for expressing opinions seem to increase daily. When these opinions are relevant to a company, they are important sources of business insight, whether they represent critical intelligence about a customer's defection risk, the impact of an influential reviewer on other people's purchase decisions, or early feedback on product releases, company news or competitors. Capturing and analyzing these opinions is a necessity for proactive product planning, marketing and customer service, and it is also critical in maintaining brand integrity. What if you could quickly discover, quantify and act on the opinions of your customers and influencers wherever they appeared? Opinion is a powerful force that is hard for companies to capture, shape and respond to rapidly - but failing to do so can have profound consequences. The importance of harnessing opinion is growing as consumers use technologies such as Twitter and Facebook to express their views directly to other consumers. Tracking the disparate sources of opinion is hard - but even harder is quickly and accurately extracting the meaning so companies can analyze and act. |
