Newsroom

Thursday, June 25, 2009, Company Release

Leading Unified Information Access Provider Powers Europe's Largest Dating Site

Attivio today announced that its Active Intelligence Engine^TM (AIE) has been selected to power Deutsche Telekom's FriendScout24, the largest online dating site in Europe, with more than 1.5 million visitors each day and 20 million page views per month. FriendScout24 has deployed Attivio's unified information access platform to improve the online experience and find compatible matches for its more than 10 million registered members.

FriendScout24 chose Attivio for its ability to meet all of the company's unique requirements and tremendous query volumes, while significantly decreasing maintenance costs and eliminating latency issues. Attivio was also chosen for its ability to deliver the most comprehensive prototype and complete the full project implementation in the least amount of time. By using the AIE solution, FriendScout24 is now able to offer its millions of users the most comprehensive and intelligent online dating experience.

"At FriendScout24, our mission is to provide the most relevant and appropriate matches to our community of users, who are looking for a compatible mate. To do this, it is crucial that we utilize the most advanced and intuitive technology, which is why we chose Attivio," said Jan Haskamp, Head of Software Development at FriendScout24. "Attivio stood out amongst a large field of competitors for meeting and exceeding all of our requirements and delivering a comprehensive proof of concept in less than two weeks. With a shared vision of our future roadmap, we are working closely to develop even more advanced capabilities to further advance our position as Europe's premier online dating service."

Using Attivio's Active Intelligence Engine, FriendScout24 was able to create a more user-friendly site with real-time field updates that lets visitors know which members best match their dating criteria and are actually present online at that moment. The solution's relevancy tuning boosts results based on the profile and preferences of the visitor, and facilitates locating further matches based on the user's favorites. Additionally, using Attivio, FriendScout24 can now provide its members with intuitive navigation and geographic searching to rank results based on location, most recent visitors and other unique criteria.

"The need for immediate and intelligent information access isn't restricted to any one industry; its impact can be felt in every market from financial services to government to e-commerce," said Ali Riaz, CEO of Attivio. "Companies like FriendScout24 continue to turn to Attivio for our ability to quickly create a custom information access solution that meets all of their specific needs, while managing massive query volumes and significantly cutting costs."

About FriendScout24
FriendScout24 is a division of Scout24 Holding GmbH, a group of online marketplaces that offer innovative, industry-specific services across Europe. Scout24 Holding GmbH is a subsidiary of Deutsche Telekom AG. The Scout24 brand stands for trust, quality and safety. This also applies to FriendScout24. The profiles of our members are of high quality and reputable.