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Wednesday, May 20, 2009 - Company Release

Selected for Innovative Unified Information Access Solution

Newton, MA, May 20, 2009 - Attivio, Inc. today announced that it has been selected as a winner of the Red Herring 100 North America Award. The Red Herring editorial team deploys a detailed process to whittle down a pool of 1,000 eligible, promising companies to the 200 finalists and in a last round decides the top 100 winners of this important North American award. Evaluations are made on both quantitative and qualitative criteria, such as financial performance, innovation, management, global strategy and ecosystem integration. The winners, elite executives and venture capital leaders from North America, celebrated the Top 100 Privately Held Companies in San Diego, May 11-14, 2009.

Attivio was selected by the Red Herring editorial team for its innovative Active Intelligence Engine^TM (AIE), the first Unified Information Access platform to provide a complete view of the relevant information landscape, using information-driven workflow and real-time updates to deliver insight on all types of content, when and where it is needed. With AIE, applications and solutions provide users with precise, structured analytics and conceptual, linguistic exploration in any context, independent of the structure of the underlying data.

"This designation as a Red Herring 100 winner is a notable distinction and high honor," said Ali Riaz, CEO of Attivio. "We have always placed significant emphasis on the business criteria evaluated during the selection process, particularly in the areas of innovation and strategy execution. The experience and passion of the Attivio team have allowed us to take a forward-thinking approach that transforms the legacy practice of maintaining separate and costly enterprise search and business intelligence systems."

About Red Herring
Red Herring is a global media company, which unites the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available online at www.redherring.com.

About Attivio
Honored as recipient of the prestigious KMWorld Promise Award, Attivio's Active Intelligence Engine^TM is powering today's critical business solutions with a dynamic new approach to unifying information access. By extending enterprise search capabilities across documents, data and media, AIE brings depth and agility to business applications and websites. The AIE platform enables clients to integrate content and data from internal and external sources to support information-driven solutions such as Web portals, eMedia, customer experience, data privacy, eDiscovery and data analysis. AIE features simple integration, true incremental scalability and a tiny footprint and can be easily embedded in other products and applications. AIE's flexible design reduces risk and speeds innovation through rapid prototyping and deployment.
Business and IT leaders, system integrators and independent software vendors partner with Attivio to provide immediate access to comprehensive intelligence, automate business processes and gain competitive advantage. AIE is the first Unified Information Access platform designed to push data to clients and to other systems as new content matches saved queries, leading the evolution from finding information to effectively using information. Please visit www.attivio.com for more information.

Attivio Contact: Lisa Astor, PAN Communications, +1-978-474-1900, This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Conference Contact: Anam Alpenia, +1-650-428-2900, This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Red Herring Media Contact: Xenia von Wedel, Terpin Communications, +1-415-595-2030, This e-mail address is being protected from spambots. You need JavaScript enabled to view it