New Service Claims to Offer Deep Dive into Your Web Site’s Content

January 22, 2009, FOLIO (www.foliomag.com)

As publishing Web sites get more sophisticated, their true value won't lie just in the breaking news stories at the top, but in the years of layered content and data. A new service, the Attivio Active Intelligence Engine, claims to offer publishers and their readers a way to perform a deep dive into a site-not just to find specific stories, but identify trends and data across many different pieces of content.

The service begins with the concept that there are two fundamental silos of data: numeric data (such as last month's sales reports) and unstructured content, such as news articles and blogs.

"Enterprise search was fueled by explosive growth of unstructured content," said chief technology officer Sid Probstein. "Our approach is to help companies with digital assets they want to monetize or make available for consumption."

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