The Evolution of Search Over BI

July 22, 2008 ZDNet

Today’s mainstay BI tools are extremely good at tracking raw transactional numbers like sales figures and profit margins. What they fail to adequately address are the root causes, or drivers, of trends in those numbers. Moreover, they are typically able to tell what happened – but not explain why (unless it is evident in some other numeric data), let alone alert the business as a change emerges. Modern business executives will gain advantage by moving beyond simply knowing what happened to preemptively understanding... Read full article...