Attivio Tees Up New Relationship With Metropolitan Golf Association

Monday, December 12, 2011 - Company Release

Attivio unified information access platform to integrate all aspects of golfers'
world to create the ultimate MGA player, course and club experience

The Metropolitan Golf Association, one of the world's leading golf organizations dedicated to promoting the true spirit of the game of golf, is working with Attivio to create the premier online golf experience for MGA members. Powered by unified information access via Attivio's Active Intelligence Engine™ (AIE), the MGA is bringing together previously separate pieces of information from multiple locations to give MGA members a more unified, personalized view into their golf game and club or course experience.

Regarded as one of the country's most respected golf associations since 1897, the MGA is dedicated to improving its member experience and growing the game of golf. As information continues to move online, the MGA needed a way to quickly bring together disparate pieces of structured and unstructured content to create a more robust online and offline experience for its members.

This enhanced MGA experience, available via a personalized login on mgagolf.org, will allow MGA members to view a snapshot of their golf life and manage all of their connections to the MGA, whether as a tournament player, MGA Foundation donor, club leader, or committee person. The player's updated Handicap Index, previous tournament and event results and club affiliation will be displayed, along with relevant contact information. Future services may include previous course performance, club selection, post round analysis that can identify areas for improvement, coaching tips and a social platform for linking golfers of similar abilities to arrange rounds at different courses.

"The MGA's main mission is to promote, preserve and protect the game of golf and enhance the relationships between its players, courses and clubs," said Jay Mottola, Executive Director of the MGA. "With Attivio, we can finally utilize all the wonderful data and insights we've gathered as the association responsible for governing golf in the ever-changing New York metropolitan area. The sky is now the limit for the types of digital applications we can create to improve the golf experience and provide value to our member clubs and their members. We are excited to work with Attivio to create new ways to engage our members."

The Power of Attivio's Active Intelligence Engine

Attivio's Active Intelligence Engine. the industry's most powerful unified information access platform, redefines the value that information delivers for its customers and helps them frame a new approach to their critical issues and strategic initiatives. AIE seamlessly unifies disparate groups of content and data, so companies across a wide range of industries can address their most daunting "imagine-if" business challenges.

"We are delighted to add the MGA to our growing list of online, media and sports-related customers and partners," said Alex Withers, General Manager of eBusiness of Attivio. "They are at the forefront of innovation when it comes to online engagement and value for their members. Together, we are transforming golfers' performance, knowledge and social networks."

About the MGA

The Metropolitan Golf Association was founded in 1897 and is one of the nation's oldest and largest amateur golf associations representing more than 500 clubs in the tri-state Metropolitan Area. Through a network of more than 300 volunteers, and a full-time staff operating out of its Golf Central headquarters in Elmsford, N.Y., the Association fulfills its role as a true non-profit service organization. Through a variety of unique, relevant, and innovative services for member clubs and area golfers, the MGA has established itself as a leader among local and national golf organizations.

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