Attivio’s all about unlocking unstructured data. Coming off the recent release of version 3.0 of their Unified Information Access Platform, Attivio CTO Sid Probstein drops by theCube at Hadoop World 2011 to discuss how this technology is enabling new products across the board. He focused on the tearing down of data silos, removing “artificial barriers” around the processes needed to access and understand data. And for Attivio, the secret sauce is in the search, as well as the company’s ability to bring products together as a ready tool for the end user.