Attivio Case Study: AMD

Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. Over the course of AMD's four decades in business, silicon and software have become the steel and plastic of the worldwide digital economy. Our history is marked by a commitment to innovation that's truly useful for customers - putting the real needs of people ahead of technical one-upmanship.

"We needed a new approach to information access that extended beyond traditional search capabilities. AIE pulls content from multiple information repositories including our knowledge base, databases and product catalogs to provide more complete information in response to our users' requests, and helps us better target promotional campaigns." — Gregg Hansen, Vice President of Applications at AMD

PROBLEM	Leading technology company needed: To improve website user experience for customers and internal users Simpler, less costly technology for unifying search across disparate sources Better relevancy	AMD Case Study Video www.amd.com
WHY AIE?	They selected AIE for: New functionality for content spotlighting so simplify promotions on the website Advanced search capabilities (entity extraction, faceted navigation, page linking) Alignment in capabilities with their roadmap for eDiscovery and operation improvements
RESULTS	The following objectives were met: Better search experience for end users Better customer service Less costly and more cohesive technology for supplying complete information	Decision Drivers Advanced search capabilities Better relevancy Dynamic facet recommendation Unified search platform Better user experience

Learn more about Attivio and Advanced Micro Devices...

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Download the Attivio whitepaper "Agile Content Networks for Online Media"

Read the blog article "Agile Content Networks: Part One"

Read the blog article "Agile Content Networks: Part Two"

Download the Attivio whitepaper "Accelerate Innovation & Productivity with Rapid Prototyping and Development"