Your Intranet searches your documents but not your databases. Your sales report analyzes your CRM system but not your email. And it is all after the fact. You always know what you could have done, never what you could do. So, rather than discovering sales in the northeast will likely drop because you notice a problem in your support organization, you only know that they did drop last quarter and it is time to have a conversation with the regional sales manager.
One way or another, every enterprise must manage all of its data so that it can be useful to its operations. The problem is connecting the two together effectively. Attivio's Active Intelligence Engine (AIE) is the first information platform to provide two very basic but critical functions: a universal repository for both data and content, and a real-time alerting system that connects good, relevant answers directly to your corporate processes. This is active intelligence.